U.S. company Apple, maker of personal and tablet computers, phones and other gadgets already in 2013. intends to engage in direct delivery of its products to retail chains in Moscow and St. Petersburg. Corporation registered company "Apple Rus", the main activity of which - wholesale and retail sale of computers, writes "Kommersant".

A source in one of the official Apple distributor in Russia, told "Kommersant" that after the registration of the LLC "Apple Rus" company will be able to trade in computer equipment. According to some reports, Apple Holding BV owns 99.5% of the "Apple Rus", the rest is owned by Irish company Apple Distributio.

The authorized capital of the company is 3.3 million rubles. General Director of OOO "Apple Rus" - Vitaly Morozko, who is also the legal advisor to the corporation's manager two official Apple distributor in Russia. The press service of Apple did not comment on this information.

Earlier, the "Y" has learned that in the spring of 2011. Apple executives during a visit to Moscow, look after the area under the Apple Store, but then before the store opened, it never came. It is expected that the direct wholesale company can start since 2013., But sooner to think, when Russia will work the first Apple Store.

From 1996 to 2007. Sales and engineering in Russia since the Apple group of companies ECS, then the corporation will have its own representative office in Russia, which was engaged in marketing activities. In 2008. the company has its first official distributor of computers - diHouse, in 2009. and 2011. Apple came in second and third distributor. With 75% of vehicles passed through it diHouse, said earlier close to the company manager.

IPhone sales in Russia are engaged in "VimpelCom" and MTS. In "VimpelCom" have noted that the operator with the American corporation "working partnership."

According to one of the distributors, "Apple Rus" may be supplied to Russia and the iPhone, as the company satisfied the existing scheme of supply of gadgets: the operators too interested "in sales than the broad market, and in their stores."

Commenting on the reasons for registration of "Apple Rus", the head of the distributor corporation declares that this step is necessary in order to control the Russian market. "Getting direct wholesale Apple will reduce the profits of retailers. Might be revised discount retailers that give distributors based on sales results," - says the source.

In turn, General Director of "White Wind Digital" Daniel Vaskevich notes that Samsung and Sony have long been working under direct contracts. "If you join them and Apple, the price of the device will be available, and the market - civilized," - he said.